Personalized supply chain

The other day, I was ordering some diapers from Amazon for my son and I was asked if I wanted to “subscribe and save”. Found out if I set up a repeating schedule for the delivery of diapers, I get a 15% discount. Seemed like a really good deal – besides a price cut, I don’t have to deal with remembering to order every ever so often and Amazon gets all my diaper business.

When talking to my brother about it, he brought up a really good point – what Amazon has done here is to extend the supply chain all the way to me, the end-customer. They’ve gotten to the ultimate level in efficiency! I guess we will be seeing more and more of this type of personalized supply chain in a Web 2.0 world. Be pretty cool if this happened with other aspects of our household consumption – especially with groceries like Milk, Bread and stuff – I definitely do not enjoy making those late night trips to the store …

2 Responses to “Personalized supply chain”

  1. AllInTheFamily says:

    Here is a thought, just log your milk consumption and make it available through a web service :-). If we all do the same, companies can just poke around our individual web sites and provide us with individual offers.

  2. shankar says:

    Pretty cool thought!

    Be nice if they can hook into a transporter beam and send me some milk as well :-)

Leave a Reply